The history of Salerm Cosmetics

Key moments

Salherm is born as a colouring products company.

Don Víctor Martínez Vicario acquires the company, driving the take-off of the brand and giving birth to VMV Cosmetic Group.

Laboratorios Cosmeticos Lamarvi is created as the group's R&D center.

The company's first international branch opens in New York. Today we are present in more than 50 countries.

Salermvison is born with its 1+1,5. The hair colour that has won the hearts of thousands of professionals and clients all over the world.

Complete renovation of the brand new cosmetics plant next to the headquarters with the aim of increasing production capacity.

The VMV Cosmetic Group Foundation is created with the aim of financially supporting future professionals.

We are strongly committed to sustainability and organic formulas with the arrival on the market of Biokera Vegan, a 100% natural colouring.

The essential for all hair, Salerm 21, celebrates its 25th anniversary with an exclusive limited edition.

Salerm Cosmetics is the reference brand of VMV Cosmetic Group whose origin within the group dates back to the end of the 70s of the 20th century, after our founder, Mr. Víctor Martínez Vicario, bought Salherm, a small colouring company that belonged to the Sala brothers.


The move in 1979 of Salerm Cosmetics to the Barcelona town of Lliçà de Vall was a turning point for the company, as it marked the launch of the brand with the setting up of its own distribution network in Spain, which is currently growing on all five continents.


The brand is beginning to be recognised as a prestigious reference in the professional hairdressing sector. Its secret, always being at the side of professionals, offering immediate answers and solutions for the day-to-day in the salon, with quality products designed in our research laboratories. Colouring, straightening, treatments, finishes, make-up...