The history of Salerm Cosmetics
Key moments
Salerm Cosmetics is the reference brand of VMV Cosmetic Group whose origin within the group dates back to the end of the 70s of the 20th century, after our founder, Mr. Víctor Martínez Vicario, bought Salherm, a small colouring company that belonged to the Sala brothers.
The move in 1979 of Salerm Cosmetics to the Barcelona town of Lliçà de Vall was a turning point for the company, as it marked the launch of the brand with the setting up of its own distribution network in Spain, which is currently growing on all five continents.
The brand is beginning to be recognised as a prestigious reference in the professional hairdressing sector. Its secret, always being at the side of professionals, offering immediate answers and solutions for the day-to-day in the salon, with quality products designed in our research laboratories. Colouring, straightening, treatments, finishes, make-up...
