Hairdressing is our raison d'être. We invite you to get to know everything that motivates us to become a reference in professional hairdressing products.
Passion and vision
More than 65 years of experience in the professional sector make us a key player in the cosmetics market.
Technological innovation
68,000 m2 of R+D+I laboratory in Barcelona, Spain. A multidisciplinary team of professionals to achieve the most advanced formulas.
Production capacity
50 million units per year produced in our production centres to meet your needs.
International leadership
Present on 5 continents with its own network of more than 50 branches and a team of over 1,500 employees.
Committed to the environment
70% of the production is managed with solar energy and we return 100% of the treated water to natural watercourses.
Naturally Salerm
Since our inception, we are a Cruelty Free company and every day with more and more Vegan formulas and with a high % of natural ingredients.
Our heritage
Always next to the hairdresser. The past is our best impulse to face the future.
For more than 20 years we have been helping to promote new projects related to the hairdressing and research sector with the same excitement as at the beginning. We want to give our best to generate social value, building bridges for you to cross the road and achieve your goals.
