VMV Cosmetic Group

Salerm Cosmetics forms part of the VMV Cosmetic Group, one of the largest Spanish multinationals dedicated to the world of hair cosmetics. The group founded by Víctor Martínez Vicario is the result of a journey made by everyone, where the desire to work, the enthusiasm and involvement of many people who have believed in the project and have made it their own have prevailed. We transmit a philosophy of work and motivation to the whole team, where the client, the hairdressing professional is the most important thing, we feel it as our own. Every step we take we ask ourselves what they want, what they think, what the client would like? That is the secret. The hairdressing sector was always a fundamental pillar in our founder's life, that is why we are so committed to this profession and to this project. Don Víctor Martínez Vicario always said that in hairdressing you create illusion in people, they come out of a salon with a different face... "Hairdressing is art, it is creating in each hair, in each head. Every day is different from the previous one. You have very close contact with your clients and you can be very creative, so it's not routine. That's why it's one of the most beautiful professions in the world.