Cuts and hairstyles
The perm is back
09/07/2021
Last year we were really into the natural look and this year the trends are all pointing towards curly hair: the permanent wave is back!
It was the star of the 80s and there wasn’t a head around that hadn’t had a perm at one time or another. Meg Ryan was one of its followers but there were many more firm fans of the permanent wave back then. During the 90s the look started to wane in favor of pin-straight hair and permanent straightening became a thing, but now it looks like curly hair is back with a bang for our everyday street style. Would you be brave enough to wear the look?Stylish and bold
In 2016 natural hair was on everyone’s lips especially among celebrities and fashion designers and now the trend has filtered down to the mainstream. Show off your wildest style! How? The permanent wave can be your greatest ally.What type of curl are you looking for?
Not all curl types suit everyone. That’s why we recommend getting some advice from your trusted stylist. They should be able to help you decide what look is best for your face and most practical for you. Creating wave with small curlers isn’t the same as using wider ones.Don’t worry if it’s not perfect
As we already mentioned, natural is the byword in 2017 so you don’t need to worry if your permanent wave isn’t totally perfect. There is true beauty to be found in imperfection.Care for your hair after perming
After having your permanent wave, it’s essential to care for your hair with quality hydrating products.Celebrities, our best inspiration
We bet that you’re one of those people who goes to the Hairdresser with an exact image of what you are looking for in your hand. But in fact, it is the best option if you want your stylist to understand you perfectly. They can then adapt the cut or style to suit you but at least you both set out with similar goals from the beginning. And if you’re interested in other articles like “The perm is back”, or you want to stay ahead of the latest trends, get some daily hair care tips or find out what’s hot in hairstyling, then follow us on Facebook, Twitter, Instagram, YouTube and Pinterest.
Cuts and hairstyles
A perfectly straight finish and zero frizz thanks to the Straightening range
