Keeping the hair straight with permanent straightening

It is just as important to carry out the straightening treatment well as the subsequent maintenance of the hair in order to keep the hair straight with all its properties for as long as possible. In the case of permanent straightening we must keep the hair moisturised and cared for with strengthening creams that protect and nourish with essential amino acids, while sealing the structure of the hair to ensure a longer duration of the straight hair.

Maintaining straight hair in a semi-permanent straightening process

To maintain straight hair for longer with semi-permanent straightening, we must use maintenance products such as shampoo and treatment masks, formulated with hydrolysed keratin and active ingredients that allow the effects of semi-permanent straightening to be prolonged for up to three months.